Women: Are You Ready To Start Your Own Business?


Do you dream of being your own boss? Want the freedom to determine how much you'll earn and the hours you'll keep? Eight million American women have already taken the plunge to business ownership. Perhaps you can, too.

The road to business success can be rough. Just ask Avon's Women of Enterprise Awards winners. Each year, Avon honors a group of dynamic women who've turned obstacles into profitable ventures. Here's some of their advice.

"To realize your business dream, you must see it, think it and feel it," councils Judith Digon, CEO of American Barricade, Inc. in Orange, Calif. "But dreaming isn't enough. You must back up your plans with commitment and action."

"Hiring competent employees is critical," says Nancy Archuleta, CEO of Mevatec Corp. in Huntsville, Ala. "By empowering those who work for you, you inspire them to become passionate members of your team."

"Good communication skills are key to business success," adds Deborah Shaw, CEO of Umbrellas Plus in Chester, N.J. "If you can't communicate your vision to the outside world, you'll never convince them to do business with you."

More tips from successful women entrepreneurs include:

Avon sales representative Jean Bade of Phoenix, Ariz., who received an honorary Women of Enterprise Award, compares owning a business with climbing a mountain. "When you get to the top of the first plateau, you can't stop because there's always more success at the top."

For 110 years, Avon has helped women take control of their lives and fulfill their dreams of business ownership. For a free brochure, Ten Steps to Starting Your Business, send a stamped, self-addressed envelope to: Avon Products, Inc., 9 West 57 St., New York, N.Y. 10019. Attn: Women of Enterprise Awards.(NAPSI)


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