Network For Success:
A New Book Tells How


Cover of the book Dig Your Well Before You're Thirsty

You may be able to do a lot of good for the community and yourself by learning the secrets of networking.

Why is networking important? Because talent, training and education are not enough to succeed today, says Harvey Mackay, whose new book Dig Your Well Before You're Thirsty (Doubleday, $24.95) explains why. The book contains Harvey's gold-chip advice, accumulated over a lifetime of business success on how to build and maintain the network you need.

Harvey, the CEO of a $70 million company and author of the bestseller Swim With the Sharks Without Being Eaten Alive, guarantees once you've built the network you need you'll never be more than a phone call away from a person in a position to help you get what you want-whether it's the job opportunity of a lifetime or a lifetime partner, the sales prospect of your dreams or the career advice you've only dreamed of.

The book explains everything from the four elements of networking -- R I S K: Reciprocity, Interdependency, Sharing, and Keeping at it, to the sixteen cornerstones for a solid network, an eclectic list that includes auto mechanics, headhunters, and best friends.

According to Mackay, networking is a learned skill -- it is preparing to win -- at its most basic level. Mackay advises that people aren't strangers if you've already met them. The trick is to meet them before you need their help.

Networking, it turns out, pays off in other ways as well. Harvey Mackay is sponsoring a nationwide search for the Greatest Networker In America. The top prize is an all expense paid trip for two to the Big Apple (three days, two nights), including tickets to the finals of the US Tennis Open. Official contest entry and rules are available by calling 1-888-HARVEY 6.

Dig Your Well Before You're Thirsty is now available at bookstores across the nation. (NAPSI)


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