Have Trouble Sleeping While Travelling?


Sleepin' Like a Baby In what may be the most aggressive travel-related sleep experiment to date, Hilton Hotels Corporation, in cooperation with the National Sleep Foundation (NSF) and an array of sleep-product manufacturers, unveiled 25 Sleep-Tight RoomsSM as part of a nationwide program to determine how to increase sleepability among travelers.

"Sleep-Tight rooms are a culmination of our studies aimed at providing travelers with the best night's sleep possible," said Robert E. Dirks, senior vice president-marketing at Hilton. "And with the heavy holiday travel season coming up, the timing couldn't be better."

As part of Hilton's effort to "create the ultimate hotel sleep environment," the company contacted manufacturers that produce unique sleep-related products. The Sleep-Tight Rooms are equipped with such features as an environmental and white sound machine, in-room CD players and digital music systems, the latest in mattress products and even special light systems similar to those used by U.S. astronauts to realign their circadian rhythms.

Currently, five Hilton hotels are participating in the project, each offering five Sleep-Tight Rooms: The Beverly Hilton in Beverly Hills, Calif., Chicago O'Hare Hilton, New York Hilton and Towers, Hilton Hawaiian Village on Waikiki Beach and The Capital Hilton in Washington, D.C. The price of the Hilton Sleep-Tight Rooms will coincide with each hotel's standard room rate. Travelers interested in booking one of the new rooms can call 1-800-Hiltons.

Recent NSF/Hilton sleep research also showed that stress plays a critical role in sleeplessness among travelers. In response to this, Hilton added a special phone service to help remedy one of the most common causes of stress.

"Many travelers get anxious about missing their wake-up call," said Dirks. "So, we established an optional '‘dual wake-up call' system. After calling the guest at the desired wake-up time, we follow-up with another call ten minutes later to ensure that he or she is awake."

Other services include the phone message center which holds calls to avoid disturbing guests trying to sleep, and modified refreshment centers supplied with cheeses and milk as an option to caffeinated products.

To determine the effectiveness of the Sleep-Tight rooms, guests are encouraged to fill out an in-room questionnaire identifying what features helped them sleep. The list of features include: ADD Products Synthetic Down Pillows, Aearo Company Ear Plugs, Apollo Systems Light Box, Austin House Sleep Masks, Bio-Brite SunRise Clock & Glow Lamp, Bose® Wave Radio, Bose Acoustic Wave Music System, DMX Music System, Rockland Industries, Inc. Roc-lon TLC Drapes, Serta Pillow Top & Mattress, Sharper Image Corporation Harvest Moon Night Light and Heart & Sound soother with Timer, Teledyne Water Pik, The Original Shower Massage Showerhead and classical Naxos Music CDs.

In 1994, Hilton Hotels, in cooperation with the National Sleep Foundation, established the Sleep and The Traveler program, a cooperative research effort dedicated to improving the quality of life for millions of people who suffer from travel-related and other sleep disorders. A brochure on common sleep problems and potential remedies is available by writing to "Sleep and The Traveler," c/o DCG, 7758 Sunset Blvd., Los Angeles, CA 90046; faxing (213) 845-0189; or e-mailing douglascg@aol.com.(NAPSI)


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